Gaining face for your char in my career is easy. You basically just have to play by the book so to speak.

Meaning NO breaking barriers or tables (Unless the match allows. Like no disqualification or falls count anywhere), NO distracting the ref or using weapons (again, unless weapons apply and even then it's best to do your best to NOT use them. Except of course in extreme rules), NO fighting outside the ring when it's not permitted (basically any match where you can be counted out for being outside the ring. If you do anything outside of the ring in this instance, you will lose face and gain heel.) and NO more than one finisher (if your opponent kicks out before 3 make use of regular grapple moves to wear him down for the pin. anything more than one finisher will be counted as overkill and a "heel" move)

Always do the technical grapples in the beginning BUT DO NOT hit your opponent between grapple struggles. You guessed it, it's considered heel.

Do not do any superplexes or OMG moments. Also counts as overkill.

During certain instances when people interact with you, make sure to choose the most professional or "nicest" response. This will significantly boost your face level. Example: Taking part in the tag team matches william regal asks you to as well as giving him one last goodbye match out of respect is a good way to grease some palms for good face measure.

You must stick to these every match in order to MAINTAIN your face level. Sounds boring I know, but that's the way a face rolls.... lol XD Even the crowd will occasionally chat "Boooooring! Booooring!"

Ah such is the life of a future John Cena LOL

So basically a heel is the bad guy. Always plays dirty, never fair.


For a good heel rating, I've found using managers is really good for this as they interrupt the ref if an opponent tries to pin you. The match disruption counts as a heel move, and that helps you if you want to be that.

Consistantly going after body parts (like torquing the arms, legs, head, torso) will also get you a good heel rating. Submissions also give ok heel ratings.

Using your environment like tables, ladders, chairs, exposed turnbuckles, announce tables, barricades, and outside the ring area (stage) will give you a BIG boost for heel. Especially if you lay the smackdown on your opponent outside of the ring when it's illegal (if the ref is counting, go to town and open a can.)

Count out wins will also boost your heel rating, as they are considered cheap wins.

Knocking out the ref to use weapons during regular singles matches will also boost your heel level.

Making certain choices during career mode also boosts face or heel. Depending on how you respond to certain questions from certain people. If you always answer arrogantly, or aggressively you will def raise your heel level.

Face

- Force William Regal to retire: This will be your first feud most likely. EDIT : You will need to make the correct response choice to force him into retirement. Forcing him into retirement without a goodbye to the fans gains heel. He will ask you for one last match and you can choose between the answers "Anything for the guy who showed me how this business works" or "I don't owe you anything." Choosing "I don't owe you anything" will force Regal into retirement without a final match and he will team up with a random superstar to come after you either before or after your following match, this can gain heel. Choosing "Anything for the guy who showed me how this business works" will put you in a final goodbye match with Regal and he will pay you respects before the crowd after the match weather you win or lose.
- Defeat Brock Lesnar: Can this be done without the WWE Title being on the line? I have gotten to this storyline and beaten brock lesnar. This earns you the "Im a Paul Heyman Guy" t-shirt. Losing to him is supposed to unlock something else, I'll edit this as soon as I find out what it is.
- Join The Wyatt Family: You need to lose to Bray Wyatt whenever you happen to have a match against him at a PPV. You can leave the Wyatt Family the week after the PPV if you wish. Joining the Wyatt's Unlocks Bray as a manager.
- Win Money In The Bank briefcase: This could easily occur earlier, but I retired William Regal and lost to Brock Lesnar for the WWE Title at Money In The Bank, giving me no opportunity to actually participate in the Money In The Bank match). I am sure you can also win the Money In The Bank as a face, I doubt there is a specific alignment for that. This unlocks AJ Lee as a manager.



Heel

- Join The Authority: The moment I turned heel from being face for ten years the storyline started up for me to join The Authority. This unlocks the S.H.E.I.L.D. members and triple H as a manager.
- Have John Cena acknowledge your skills: This followed directly after joining The Authority, Vickie Guerrero informed me that John Cena wanted a match against me, I defeated him and then he challenged me to have a four star plus Tables Match against him, he acknowledged my skills after winning that which unlocked his move-set.
- Pronounce Fandango's name: Playing as a heel and having Wrestlemania set as one of my PPV choices I encountered Fandango who claimed I don't deserve to be at Wrestlemania unless I can pronounce his name right. When I did and then beat him, I had unlocked Summer Rae as a manager.

There are a few other unrepeatable storylines without unlockables also, the only two I can think of off the top of my head are the storyline where Ric Flair has you face your favourite tag team and the Hell In A Cell storyline with Shawn Michaels as special guest referee. I will update this as I go.